Building up your site’s reputation is about more than publishing tons of SEO articles in an attempt to trick Google’s search algorithm. Creating EEAT content is how you can work smarter and get maximum ROI from your B2B content investment.
What does the Google EAT acronym stand for in SEO?
The Google EAT acronym was created by Google and added to its Search Quality Guidelines to help website owners and Google’s quality raters determine whether the content is helpful and relevant. The acronym E-A-T stands for Expertise, Authoritativeness, and Trustworthiness which Google wants to be exhibited in top-ranking content.
Goodbye, Google E-A-T content. Hello, E-E-A-T content.
As part of its ongoing effort to encourage website owners and search engine professionals to create high-quality content, Google announced in 2022 that it was adding another E to the E-A-T acronym: Experience. Now, high-quality content must demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness.
As Google explains, “There are some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.” This announcement also included updates to Google’s quality rater guidelines that its teams use to assess the content quality of search results.
For example, Google’s quality raters are asked to answer the following question about a page’s main content:
- Does content demonstrate that it was produced with some degree of experience, such as showing actual use of the product, visiting the place, or communicating a personal experience?
The addition of Experience to the Google EAT acronym comes on the heels of Gen Z’s emerging preference to search TikTok, Reddit, and other social media platforms before search engines like Google. Last year, TechCrunch shared that internal Google data showed 40% of younger consumers turned to TikTok or Instagram instead of Google Search or
According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. But not all content is good content. As more and more B2B companies invest in SEO content and content marketing campaigns, you must work smarter, not just harder, when creating content.
Building up your site’s reputation is about more than publishing tons of SEO articles in an attempt to trick Google’s search algorithm. Creating EEAT content is how you can work smarter and get maximum ROI from your B2B content investment.
What does the Google EAT acronym stand for in SEO?
The Google EAT acronym was created by Google and added to its Search Quality Guidelines to help website owners and Google’s quality raters determine whether the content is helpful and relevant. The acronym E-A-T stands for Expertise, Authoritativeness, and Trustworthiness which Google wants to be exhibited in top-ranking content.
Goodbye, Google E-A-T content. Hello, E-E-A-T content.
As part of its ongoing effort to encourage website owners and search engine professionals to create high-quality content, Google announced in 2022 that it was adding another E to the E-A-T acronym: Experience. Now, high-quality content must demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness.
As Google explains, “There are some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.” This announcement also included updates to Google’s quality rater guidelines that its teams use to assess the content quality of search results.
For example, Google’s quality raters are asked to answer the following question about a page’s main content:
- Does content demonstrate that it was produced with some degree of experience, such as showing actual use of the product, visiting the place, or communicating a personal experience?
The addition of Experience to the Google EAT acronym comes on the heels of Gen Z’s emerging preference to search TikTok, Reddit, and other social media platforms before search engines like Google. Last year, TechCrunch shared that internal Google data showed 40% of younger consumers turned to TikTok or Instagram instead of Google Search or Google Maps.
